The story of The Hundreds & the precepts that made it an iconic streetwear brand by Bobby Hundreds himself
Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, & a skateboard company. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the heritage brands, & the Hundreds is one of those persevering companies, & Bobby Hundreds is at the center of it all.
"Bobby Hundreds is the embodiment of the type of hustle that streetwear was built on. In This is not a T-Shirt, he maps out how to start a brand and blow it up while maintaining a core community — it's like a streetwear bible slash history book."
—Ronnie Fieg, founder of KITH