The Tipping Point is Malcolm Gladwell's breakthrough debut & explores the science behind viral trends in business, marketing, & human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, & spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores & brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products & disseminating ideas.
"A wonderful page-turner about a wonderfully offbeat study of that little known phenomenon, the social epidemic." (San Francisco Chronicle)