How can good companies, mediocre companies, even bad companies achieve enduring greatness?
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity & convert long-term mediocrity or worse into long-term superiority? If so, what are the universal characteristics that cause a company to go from good to great? Using tough benchmarks, Collins' research team identified a set of elite companies that made the leap to great results & sustained those results for at least 15 years.
“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”